What is a media kit and how do you create one? Jayson DeMers July 15, 2019 Publicity package Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit. What is a media kit? It’s the not-so-secret source of high-resolution images, detailed information on how and why the company started and even quotes to make the article more immersive. If you know how to create and popularize a media kit, you can capitalize on its utility, and get featured more frequently and more accurately in the press. Related: Media relations insights from “The Fourth Estate” What is a media kit (aka press kit)? A media kit, also known as a press kit, is a set of materials, images, content, files and information related to a company or organization (and sometimes, an individual), all organized for use by the press. The “press” here could be practically anyone,...
